Don't shoot the messenger: I'm not a Twitter fan. I don't care about sports stars or celebrities at all. I'm not particularly interested in engaging anyone 140 characters at a time. I can use that many words just in an introduction.
So, last week I went against all my favorite gurus, pundits, and experts. I've avoided Twitter because every article I read says that to be successful on Twitter I need to be social. "They" say I'll be tossed out on my ear if I just "broadcast" my opinions, headlines, product or service ads, or other snippets designed to get the Twitter consumer to read more at my blog or watch my video.
I saddled up my Hootsuite automator, set up 50 tweets on my spreadsheet, and sent out those 50 tweets ever hour or so over 3 days. I did this for 6 different blogs. The most successful of the six, went from averaging 40 page views a day to over 100. That blog had a best ever of around 125, and today had 300. Nothing else was changed.
Another blog was averaging around 40 also. This one has gone to 80 average with peaks well over 100. And so it went across all 6. I added a 7th, and the results are the same.
The Most Fascinating Thing About My Results
None of the Twitter accounts that I used have any followers. Not -0- exactly, but 20 or 50 or 3. In other words, these results are coming from the public; those who are catching these headlines on their own Hootsuite or other search facility. The blog with the 300 page views today seems to have had one of the posts picked up and mentioned, thus the big boost.
So, I guess I'm not offending anyone, since there are no followers to offend. I have a name for this effect, and I suspect I'm not the only one doing it. In fact, my own Twitter account has 1300 or so that I follow, and I get a constant stream of exactly the same kind of things I am sending out. None of their headlines seem engaging in the least.
I call this the "News at 5 effect." The tweets I'm sending out are by and large informational, interesting, useful, and not salesy. They point to the "right kind" of blog posts and videos that are designed to bring folks to the table because we have proven ourselves knowledgeable, friendly, and useful. So they are like the teaser ad on TV which says there has been a nuclear explosion in Boise, News at 5.
This then is a very valuable contribution by Twitter. Now I am a Twitter fan.
### Do you need help with your online content, blogging, Tweeting, YouTube. Give me a call and let's see if we are a match. Randy Kirk 310-910-1848